Collection of Information

(a) Information We Collect

(i) Personal Information

“Personal Information” is information that is personally identifiable to you. Personal Information that we collect includes your name, e-mail address, mailing address, product preference and product use. We only collect Personal Information that you provide to us, either directly, or when using certain features of our site (such as registering with us, personalizing our services, responding to questionnaires or surveys and entering into contests). Unless you otherwise inform us, by providing Shipwreck Central with your Personal Information you consent to our collection of your Personal Information and our use and disclosure of your Personal Information in accordance with these terms.

(ii) Non Identifiable Information

“Non-Identifiable Information” is information that cannot be associated with or traced back to a specific individual. For example, Non-Identifiable Information may include information about your visit to our site, your Internet Protocol address, operating system, web browser software or the domain from which you accessed the Internet. Non-Identifiable Information is generally collected in an aggregated form. We collect Non-Identifiable Information to diagnose problems with the Website, to determine how visitors use the Website and to administer and improve the Website.

(iii) Cookies

“Cookies” are small computer files transferred to your computer’s hard drive. Cookies provide information such as number of visits, average time spent, page views and other statistical information. You may set your browser to notify you when you receive a cookie or to prevent cookies from being transferred. All information, if any, Shipwreck Central obtains by the use of Cookies remains anonymous. No information obtained through Cookies is correlated with information you have provided us with.

(b) Advertisers and Business Partners

This site may contain links that take you to other websites that may collect Personal Information about you. This Privacy Policy does not extend to the data collection practices of third parties and Shipwreck Central does not assume any responsibility for the privacy practices, policies or actions of third parties. You should read the individual privacy policies of such websites, and make an informed decision whether or not to use these websites based upon their privacy practices and your discretion.

2. Use and Disclosure of Information

(a) Use and Disclosure of Your Personal Information

Your Personal Information shall be retained and used only for such purposes as responding to your requests, customizing future interaction and content, improving Shipwreck Central's services, conducting transactions and communicating with you. In addition, Shipwreck Central may, from time to time, use your Personal Information to contact you about changes or enhancements to the Shipwreck Central site or Shipwreck Central's products and services.

If you indicate to Shipwreck Central that you are interested in receiving information, newsletters or offers from Shipwreck Central, Shipwreck Central will send you email publications and mailings about products and services that we feel may be of interest to you. If at any time you wish to end your subscription to our publications or stop receiving such information, please contact us in the manner described below or follow the directions included with any such communication from Shipwreck Central.

Shipwreck Central does not sell, rent or trade in Personal Information. Shipwreck Central may share information with affiliated companies. Your Personal Information may be transferred to a successor entity of Shipwreck Central or to any entity which purchases substantially all of the assets of Shipwreck Central or a division of Shipwreck Central. Except as described in this Privacy Policy, Shipwreck Central will not disclose your Personal Information to unaffiliated companies unless you have been notified and have consented to such disclosure. Shipwreck Central may disclose your Personal Information when authorized by you or when required or permitted by law.

Shipwreck Central sometimes contracts with outside organizations to perform specialized services such as hosting the Website. Our suppliers may at times receive, process or handle some of your Personal Information. Only the Personal Information necessary to perform the services under the contract is given to the supplier. Under their contracts with Shipwreck Central, our suppliers may use such Personal Information only to carry out the contracted service and must not store or use the Personal Information for any other purpose. Shipwreck Central's contracts with its suppliers require that they provide a level of protection for your Personal Information that is comparable to ours.

Your consent will be obtained before Shipwreck Central uses or discloses your Personal Information for any purpose other than those stated in this Privacy Policy or implied by your providing Personal Information to Shipwreck Central. There may be circumstances where your Personal Information may be required to be disclosed according to law. In such a case, Shipwreck Central may disclose your Personal Information without specific consent in accord with legal requirements. When your Personal Information is no longer required for the purposes stated in this Privacy Policy or other statutory requirements, your Personal Information will be made anonymous or be destroyed unless your further consent is obtained for the retention of your Personal Information for additional purposes not stated in this Privacy Policy.

(b) Use and Disclosure of Non-Identifiable Information

Shipwreck Central uses Non-Identifiable Information to assess the effectiveness of site content and traffic. This allows Shipwreck Central to improve the quality of visits by streamlining your ability to navigate the Website and developing featured programs and content that will be of interest to visitors to the Website. Aggregate Non-Identifiable Information is used to perform statistical analyses of the collective characteristics and behaviour of our visitors, to measure user demographics and interests regarding specific areas of the Shipwreck Central Websites and analyze how and where best to use resources.

Aggregate Non-Identifiable Information may be used to describe our services to third parties such as prospective business partners. Your Personal Information will not be disclosed in any of these circumstances; only Non-Identifiable Information will be disclosed.

3. Security

Shipwreck Central employs commercially reasonable protections to maintain the confidentiality of your Personal Information. Access to Personal Information is restricted to employees who need such information for a legitimate business purpose and such employees are instructed to abide by this Privacy Policy and Shipwreck Central's privacy practices.

4. Accessing Your Personal Information

You have the right to access, verify and amend all your Personal Information collected by Shipwreck Central by contacting us in the manner described below.

5. Opting Out

The choice to provide us with Personal Information is always yours. In certain cases, your decision to withhold information essential to take advantage of certain features may limit the services that we can provide to you.

6. Updating this Policy

This Privacy Policy was produced and posted at www.shipwreckcentral.com in July, 2004. Shipwreck Central may modify or amend this Privacy Policy from time to time in the manner described in this Agreement.

7. Comments, Questions and Complaints – Contact Us

Any inquiries regarding Shipwreck Central's privacy policy should be made by one of the following 3 options:

By Mail:
Shipwreck Central Inc.
2762 Robie Street
Halifax, NS
Canada, B3K 4P2

By Fax: Att: Privacy Officer (902) 423-6226

By E-mail: privacyinquiries@shipwreckcentral.com

Should you have any comments, questions or complaints with respect to Shipwreck Central or this Agreement, please contact Shipwreck Central at the following address:

Shipwreck Central Inc.
2762 Robie Street
Halifax, NS
Canada, B3K 4P2

Fax: (902) 423-6226